What's with all this grey text on the web these days? It makes my eyes water. Some years ago I started to have trouble reading the tiny text in newspapers and on some websites. At first, I put it down to having had a couple of beers too many the night before, the glare of sun on the page, or other random factors.
When I bought my first smartphone, I realized my eyesight had deteriorated somewhat, due to middle age. My previously 20-20 perfect vision had succumbed to the ravages of time, and I had to invest in reading glasses. I couldn't focus on my phone unless I held it at arms-length from my face, at which point everything was too small to see. That's what the mobile revolution meant for me.
Reading on my computer didn't present a problem. The computer monitor is far enough away for old eyes to focus on, and when the text is too small you can hit ctrl+. However, around 5 years ago began the proliferation of light grey text on 'less than white' backgrounds. What gives?
Back in the 1990s, in the previous century when the World Wide Web was born, there were a lot of (mostly failed) experiments with font-color/background-color combinations. Any combination of colors you can think of were tried. Freed from the simple black ink on white paper publishing paradigm that had confined us for a thousand years or more, writers began to write yellow text on green backgrounds, red on blue, and so on. There was a proliferation of eye-sores that was unprecedented in history. One favorite, that still persists on some websites today was white text on a black background. Hey! We are now in the digital age, and we can turn the old standards on their head; that is what a paradigm shift is all about, yes?
No. It sucks. If it brings tears to your eyes, it sucks. If it makes your eyes bleed, it worse than sucks.
Back in the day people also used frames, flash landing pages, and under-construction icons. Such things were orthodox: but they sucked, big time.
Websites using grey text, including light-grey text, and even, God-forbid, light-grey text on grayish backgrounds have proliferated in the last 5 years. Why is this so?
Human psychology might give us a clue. Most people are followers, and as such, throughout history from ancient times until today, religions, false-beliefs, and cults have, and continue to spring up. This includes the practice of using grey text on web pages. The practice is grounded on ignorance, and when ignorance prevails, even smart people follow.
I believe the cause of this gray text trend is caused by Content Management Systems being made freely available to people who want to publish on the Internet. There's a price to pay for everything that comes free. The developers of content management systems needed to put their product out for free, but also needed to recruit paying users. One way of doing this was to make the font/text of the content management system gray. If the end user couldn't figure out how to change the font-color to black, they would have to pay the CMS creator to help them to do that.
This is a business model that ultimately failed. While it one would assume that the greying out of text would cause web publishers to seek a solution, most of the new publishers failed to grasp one of the fundamental and basic principles of publishing: readability. The proliferation of websites that used grey text grew to the point that new web publishers now think that grey text on a white or less-than-white background is the standard and de rigueur color for fonts on the World Wide Web. After all, everybody else is doing it, right?